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A match made in heaven: How to marry your business with today’s bridal needs

By Kate Peterson

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Bridal has always been a solid staple in jewellery stores worldwide. Today, however, its success has become the essence of survival for many businesses struggling to manage adjustments within the luxury consumer market.

And yes, it is a challenge. Based solely on population numbers, today’s bridal market is the largest it has ever been in terms of demand. From a supply standpoint, however, the market is also more crowded than at any time in recent memory. Today’s bridal customer is older, wealthier, and more demanding than ever before, with infinite purchase options. Distinction among brick-and-mortar retailers is critical to their continued existence.

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