When it comes to bridal jewellery, today’s couples are on the hunt for fresh, innovative twists on a classic symbol; one that can express their unique love story while remaining on the cutting edge of fashion.
Most who work in the jewellery industry are familiar with the story of the first documented diamond ring used to signify engagement, presented by Archduke Maximilian of Austria upon his betrothal to Mary of Burgundy in 1477. The ring as a symbol of love and commitment, however, traces its history to the earliest days of humanity.
While for some couples, only one of the pair will actually wear a wedding ring, for many the design of the rings is a very important part of planning their lives together. Having worked with and designed hundreds of wedding rings over the years, it is fascinating to look back at some of the variety there has been.
Love stories are as old as time itself, but today’s jewellers keep love stories new with a fresh wave of imaginative bridal jewellery suited for a modern era. The exchanging of betrothal rings is an ancient tradition, but it wasn’t until the 16th century that the concept found widespread acceptance.
Bridal jewellery tends to be one of those categories you can take to the bank. Regardless of the season or economic landscape, people will always get married and need symbols of their love fashioned from precious stones and metals to do it.
Bridal has always been a solid staple in jewellery stores worldwide. Today, however, its success has become the essence of survival for many businesses struggling to manage adjustments within the luxury consumer market.