Tag: customer experience

The experience economy: Building customer experience through brands and digital technologies

December 1, 2014

For jewellery retailers across Canada and the United States, price comparisons by savvy consumers has created a race to the bottom for non-branded products like chains, diamond stud earrings, or garden-variety wedding bands.

Conversation starter: Increase your sales by building narrative

August 1, 2014

Although the luxury industry has slowly recovered following the 2008 U.S. housing crisis, lower retail prices combined with higher wholesale and supplier pricing is shrinking profit margins across Canada and the United States.

Makeover magic: Designing the perfect retail space for your business

August 1, 2014

When Andre Pommier decided to redesign his Cornwall, Ont., store, he turned to a local designer whose work he'd seen previously.

Have a heart: Who says selling with CAD has to be all about technology?

July 1, 2014

Let's face it—buying jewellery is an emotional endeavour, which means, for the most part, we are in the business of selling romance or, in some cases, at least giving it a nudge in the right direction.

Ambiance matters: Ways you can take the sting out of diamond e-tailers

May 1, 2014

For Canada's independent jewellers and diamond suppliers, competing with online diamond giants can feel like a losing battle. It's the typical David and Goliath scenario, and as with the Bible story, all is not as it appears.

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Others

Tag: customer experience

RCC: Canadian consumers losing patience with retailers

The experience economy: Building customer experience through brands and digital technologies

Conversation starter: Increase your sales by building narrative

Makeover magic: Designing the perfect retail space for your business

Have a heart: Who says selling with CAD has to be all about technology?

Ambiance matters: Ways you can take the sting out of diamond e-tailers

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Tag: customer experience

RCC: Canadian consumers losing patience with retailers

The experience economy: Building customer experience through brands and digital technologies

Conversation starter: Increase your sales by building narrative

Makeover magic: Designing the perfect retail space for your business

Have a heart: Who says selling with CAD has to be all about technology?

Ambiance matters: Ways you can take the sting out of diamond e-tailers

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