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Breath of fresh air: Tips and tricks to keep your bridal inventory moving

By Todd Wasylyshyn

Photo © Hengyan Chen

Getting engaged may be exciting, but there’s nothing more monotonous in the jewellery industry than to put out the same bridal designs day after day and never display anything new. Designers are inexplicably finding original ways to reshape these tiny, potent symbols of love, and it’s invigorating to offer creative new designs to your clients. (Hint: yellow gold is making a huge comeback.)

Are new ways of doing business killing your ability to keep inventory fresh? In this article, we’ll consider new ways to dominate your bridal market and discover the hidden side effects on your economics.

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