Nature inspires

Earth is beautiful. Trees, flowers, and animals are all gifts of nature that have inspired designers for as long as jewellery has been around, possibly due to metal and gemstones themselves being from nature. Of all nature’s inspirations, there are a few standouts for the season. Bees are first up—honeycomb patterns are everywhere. They are an ode to the geometric trend that is still hot, but in some cases, are also a symbol of the designer’s passion for saving the honeybee, which has seen a decline in numbers in recent years due to colony collapse. Butterflies, birds, and anything else with wings are also popping up in the form of necklaces, rings, and bold cuffs. Not just for spring and summer, flowers are fashion must-haves for fall and a timeless jewellery design trend. Lastly, going green is one movement that is being embraced by designers and consumers who want to reduce their environmental footprint. But take note: eco-friendly can’t simply be a marketing tool. To be successful, it has to be embraced fully and carried throughout all parts of your business.