The announcement came at Café Royal Hotel in London and coincided with the launch of the company’s new line, Karma Beads, which are designed to fit the ‘Glam & Soul’ and ‘Rebel at Heart’ collections. They can also be used to create new looks from scratch. Â
Comprising 72 beads signifying positive energy and fortune, the collection is designed around the ‘Wheel of Karma,’ the centrepiece of the collection.
Jagger is the youngest daughter of Rolling Stones lead singer Mick Jagger and model Jerry Hall. Fashion photographer Ellen von Unwerth shot the campaign.