Earlier this year, I had the opportunity to visit my daughter’s Grade 4 class to make a brief presentation on gemmology, as well as the gemstone and diamond industries. It was meant to be part of their geology studies, which they were studying at the time, and so the principle focus of my talk revolved around some of the core foundations of our industry.
For Canada’s independent jewellers and diamond suppliers, competing with online diamond giants can feel like a losing battle. It’s the typical David and Goliath scenario, and as with the Bible story, all is not as it appears.
My sister, Sharlane Letwin, is a professional retail jewellery sales associate. Yet, when asked what she does for a living, she answers, “I make small talk all day long.” Sharlane is very charming, her sales numbers are high, and her employer invests in on-going training every year to keep his team sharp.