Throughout the year, I see and speak with hundreds of jewellery retailers at industry events, including JCK Las Vegas and AGS Conclave, and so many of them have the same concern. They’ve heard plenty about how essential multi-channel marketing is in today’s crowded, competitive marketplace, but they know they have limited time and resources. Is it possible, they ask, for a business owner like them to have a multi-channel marketing strategy?
If you thought the bridal market was all about tradition, think again. Today’s brides and grooms are social-media-savvy and as such, expect your business to tweet, Facebook, or Instagram with the best of them. Having a social media presence is no longer an option—it’s a necessity.
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