Today’s jewellery consumers are discerning and often make purchases based on sustainability, ethical business practices, and labour sourcing. Many who are purchasing gemstones, however, have misconceptions about the natural diamond industry, as the progress many countries have made within this field is not widely understood.
The Tucson gem shows have yet again struck our hearts and wallets. Each February, the city comes alive with tourists and professionals alike, converging to gape at the fossils, crystals, jewellery, and oddities that line the streets in need of homes.
Whether you have 10 years of experience in the business, 30, or even two, at some point you have probably found yourself in front of a customer having a hard time coming up with natural options for gemstones that fit his/her budget, taste, and dreams.