Did you know only a fraction of your staff bring their ‘A game’ to work every day? According to companies like Aon Hewitt and the Gallup Organization, this number is about one in five. The rest? At best they are bringing their B or C games to work—at worst, their main goal is to keep from getting fired. This is the employee engagement crisis we now find ourselves in.
Have you ever found yourself in a situation where you possessed a specific need, but felt very vulnerable when offering information? For me, the first thing that comes to my mind is taking my car to the auto repair centre. Clearly, I am there to have something done to my car. However, to not look ignorant, I act like I know what needs to be done and offer very little information. I do this because I have the sneaky suspicion they are going to rip me off or overcharge me for their services. The simple fact is I know nothing about car repair and the person who can help me has not yet gained my trust.
A sales pitch has unlimited potential—it may be quick, easy, and effortless. But it may also be a long-winded, drawn-out marathon. The final outcome is going to be based solely on whether you truly connected with your customer or not. From the moment he or she walks through the door, your actions set the course of the current sales process, as well as the future sales process, that is, if they choose to shop with you again.
Over the past two years, it has been an honour to share with you my message of Modern Day Selling. I want to thank everyone who has helped facilitate change on the sales floor by implementing what you have learned.
Staff retention a concern? Consider this scenario. Imagine you’re a front-line employee working at a mundane job. It’s so boring you simply go through the motions. You’re on autopilot, counting the hours and minutes until your shift is over and you can go home and do something you enjoy. Or you stick with the job only until something more interesting or better-paying comes along. Then you’re gone.
Daniel Freiberg knows the power of limited-edition watches. As sales director for Toronto’s Classic Creations, he spends the better part of his time at Baselworld scoping out the latest in luxury timepieces, paying special attention to these numbered pieces.
As a customer, you’ve no doubt received scads of sales pitches from companies trying to sell you something, the vast majority of which you ignore, tune out, or reject outright. When the tables are turned and you are the one making the proposal, there are three key elements you should consider to help make your offer more compelling. These components comprise what’s known as your unique selling proposition or ‘USP.’ When I speak at conferences for sales and service teams, this is one of the simple tips I share for converting prospects into buyers. Whether you’re making your proposal in person, through a brochure, or on your website, you may find you’ll have more impact by including these three elements”¦
Someone once said that life would be easy if it wasn’t for other people. Making a living, however, usually involves interacting with those around you. Your job may be fine when customers are pleasant and everything goes well. Sooner or later, though, unavoidable delays, foul-ups, and interruptions can make even good jobs turn into, well”¦ work. To help you have more ‘up’ days than ‘down’—even when things go wrong—here are several strategies I share in my seminars for making your job easier and your mood better. The bonus is your boss and your customers will love you for them.
In this last article on fishing for sales, we will examine the final key ingredient to finding success in fishing, and how it relates to the world of retail sales. So far, we have discussed finding the proper location (i.e. the hot spots) and using the right equipment (meaning, selling skills and knowledge). This time, we will look at the importance of using the right bait. I would like to start off by sharing with you a story that illustrates perfectly what we see going on in the world of sales today.