Tag: Tom Weishaar

Going custom: The road to success

December 1, 2013

What I like best about Europe are the small towns with their narrow winding streets. Take this photo of a small village in France, for example. The homes all appear to have been built back in the 1800s.

Going custom: The rush of fabrication

December 1, 2013

In a normal week, I am given four potential custom pieces for which to work up estimates. Typically, customers approve two out of the four projects. My job is to create them as best I can, while at the same time, being mindful of my customers' budgets.

Multiple deadlines: A jeweller’s nightmare

August 1, 2013

Missing due dates, stones breaking, and rings melting are what keep me up at night. Nothing is worse for me than to have a sales associate tell me a customer is in the store to pick up their ring and I haven't finished setting the stones yet.

Going custom: Sign on the dotted line

July 1, 2013

Joe Karbo's 1973 book, The Lazy Man's Way to Riches, is about an ordinary man's struggle to become a great salesman. In it, he dedicates his success to always trying to meet his customers' needs. To this end, Karbo identifies the motivating factors for why people make significant purchases.

Going custom: How trend spotting can drum up custom work

May 1, 2013

Halos and micro-pavé have both been on the fashion charts for several years now and remain hot sellers for most jewellers. For the past two years, though, I've noticed raw diamond designs skyrocket in popularity. For me, these little opaque twinklers have been selling as fast as I can set them.

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Others

Tag: Tom Weishaar

Past JB columnist wins at CASE Awards

Going custom: The road to success

Going custom: The rush of fabrication

Multiple deadlines: A jeweller’s nightmare

Going custom: Sign on the dotted line

Going custom: How trend spotting can drum up custom work

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Tag: Tom Weishaar

Past JB columnist wins at CASE Awards

Going custom: The road to success

Going custom: The rush of fabrication

Multiple deadlines: A jeweller’s nightmare

Going custom: Sign on the dotted line

Going custom: How trend spotting can drum up custom work

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