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From first search to final sale | Understanding the modern jewellery customer journey

From first search to final sale | Understanding the modern jewellery customer journey was recorded live on July 17, 2019.

The customer journey is evolving. “Jewellery stores near me” searches have become the norm and technology has played a huge part in that. Customers look to the top results in Google and trust reviews as much as a friend’s recommendation.

What happens after you’ve been found? How easy is it for a customer to connect with your business? Customers demand convenience, and businesses that don’t adapt will be left behind.

In this webcast, we discuss:

  • How the modern jewellery customer journey has changed
  • What retailers can do to leverage convenience and win more customers
  • Which tools can help your business adapt to meet your customers’ demands

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