Unlock the power of Pinterest: Connecting with your target consumer

May 1, 2015

Pinterest has been grabbing headlines recently, its popularity soaring to new heights. Referred to as the social media service of the future, the site has 70 million users worldwide and that number is growing.

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She said “Yes”: Now say yes to the jewels

May 1, 2015

Although many couples in committed relationships are forgoing the sanctity of marriage, the wedding industry appears to be thriving. And on the wedding day, appearances are everything. It's the memories that count.

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Connecting with the modern-day customer

April 16, 2015

A sales pitch has unlimited potential—it may be quick, easy, and effortless. But it may also be a long-winded, drawn-out marathon. The final outcome is going to be based solely on whether you truly connected with your customer or not. From the moment he or she walks through the...

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Recovering from robbery and other traumatic events

February 1, 2015

Adrenaline kicks into overdrive when a traumatic crime or other catastrophic event happens at work, whether you're on the road or at your business.

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2015 AGTA Spectrum Awards

February 1, 2015

Good 'wings' come to those who wait—at least they do for Canadian designer Gregoré Morin. Although he had been thinking over the last few years about creating a pair of earrings inspired by the butterfly preserve near his home, he neither had the material nor the time to make...

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Making the grade: Tips to ensure your lab is up to snuff

February 1, 2015

They say diamonds are like snowflakes—no two are alike. Well, it appears the same goes for lab reports. The demand for diamond grading reports has increased in this age of online trading and mistrust.

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How unethical practices in the global diamond industry affect you

February 1, 2015

Why should the Canadian jewellery industry care about ethical challenges in the diamond supply that largely occur elsewhere in the world? It's a common question industry members ask me, many of whom feel insulated from the vulnerabilities of faraway and less stable or less governed jurisdictions.

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What’s old is new again: How CAD can bring the shine back to an old piece

February 1, 2015

Recreating old or damaged jewellery in CAD can be challenging, but it does have its rewards. A job well done when the piece is complete comes to mind, not to mention the joy on the client's face. I am always ready to take on a project when there is...

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Jadeite jade: Fit for an emperor of yore and just as fitting today

February 1, 2015

'Icy,' 'mottled,' 'mutton-fat,' 'greasy.' No, your freezer doesn't need defrosting, there's been no kitchen disaster, and this is not about the newest trend in restaurant menus or avant-garde ice cream concoctions. These are some of the myriad terms describing a mineral venerated in Chinese culture.

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Chameleon diamonds: How heat and darkness bring out the best in these colour-changing stones

February 1, 2015

Chameleon diamonds have an unusual ability to change colour temporarily, either when gently heated to approximately 150 C (thermochromism) or after prolonged storage in the dark (photochroism).

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