Who says engagement rings must be made with diamonds? This question, of course, is a bit cheeky, as jewellery professionals are no doubt familiar with the answer. This long-standing tradition is the result of a fairly genius marketing campaign, which has been embraced by today’s fashion. Of course, things change—especially fashion! These days, we are seeing more and more celebrities and trendsetters ditch diamond engagement rings in favour of big, juicy gemstones of all varieties and colours.
When it comes to bridal jewellery, today’s couples are on the hunt for fresh, innovative twists on a classic symbol; one that can express their unique love story while remaining on the cutting edge of fashion.
While for some couples, only one of the pair will actually wear a wedding ring, for many the design of the rings is a very important part of planning their lives together. Having worked with and designed hundreds of wedding rings over the years, it is fascinating to look back at some of the variety there has been.
The sheer bliss of designing for a happy couple is enough to make you start thinking about developing your own bridal collection. And let’s be honest, it can be a lucrative segment of the jewellery industry, as couples are often willing to invest in this monumental milestone.
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