Tag: CanadaMark

Dominion Diamond names Rachel Aaron director of marketing

May 15, 2018

Dominion Diamond Mines has appointed a new director of marketing to spearhead development of its Canadamark program.

Crystal clear: What does diamond branding really say?

August 8, 2017

There’s a lot to say about the power of branding. The Polar Bear Diamond was among the first wave of branded diamonds. De Beers had just discontinued its Diamond Promotion Service (DPS), so the timing was opportune. The Polar Bear brand relied on Canadian origin as its primary differentiator; juxtaposing Canada’s pristine image to that of blood and conflict in Africa. The idea of branding a diamond, from the very beginning, is founded in the promotion of one diamond at the expense of others.

CanadaMark teams up with Brilliant Earth

August 19, 2016

Dominion Diamond's CanadaMark is collaborating with Brilliant Earth on an exclusive collection of bridal and fine jewellery. Launched earlier this month, 'Signature Collection Featuring CanadaMark' comprises engagement rings, wedding bands, diamond studs, and bracelets featuring Canadian diamonds cut to Hearts and Arrows.

Dominion Diamond names winner in design competition

June 7, 2016

Vancouver retailer Fame Diamonds has taken the top prize at Dominion Diamond Corp.'s inaugural CanadaMark Jewellery Competition. The company announced the winner at a cocktail reception at JCK Las Vegas over the weekend.

CanadaMark pairs up with U.S. designer

February 1, 2016

CanadaMark and U.S. designer Kara Ross are collaborating on 'Diamonds Unleashed,' a brand that promotes and supports women's empowerment.

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Others

Tag: CanadaMark

Mountain Province offers Canadamark certification

Dominion Diamond names Rachel Aaron director of marketing

Crystal clear: What does diamond branding really say?

CanadaMark teams up with Brilliant Earth

Dominion Diamond names winner in design competition

CanadaMark pairs up with U.S. designer

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Tag: CanadaMark

Mountain Province offers Canadamark certification

Dominion Diamond names Rachel Aaron director of marketing

Crystal clear: What does diamond branding really say?

CanadaMark teams up with Brilliant Earth

Dominion Diamond names winner in design competition

CanadaMark pairs up with U.S. designer

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