Despite their long history, retail sales of diamonds are slowing down globally. There are several factors contributing to this, but the Canadian retailer is hit especially hard because of changing consumer attitudes and population demographics.
Given wedding jewellery is an enduring symbol of the emotion and vows exchanged, that jewellery becomes a once-in-a-lifetime celebration itself. It is incumbent on the jewellery retailer, then, to precisely fulfill the wishes of the couple while discreetly honouring such details as price, design, and production.
Millennials and pirates have a lot in common. Typically, both are adventurous, dislike the elite—and deeply desire gold. Edahn Golan, an acclaimed jewellery industry analyst, notes millennials are spending more on jewellery than any other age group of late.