Twenty-five years ago, Shelly Purdy opened her boutique jewellery studio in the heart of Toronto’s fashion district. Today, she is a successful jewellery designer, creating locally-made, ethically-sourced engagement rings and wedding bands. “I’m making 25-year anniversary bands for couples whose wedding and engagement rings I designed when I first started my business,” says Purdy. “In an industry like this, establishing trust and maintaining it over 25 years is pretty special. I’m lucky to have such loyal clients.”