Twenty-five years ago, Shelly Purdy opened her boutique jewellery studio in the heart of Toronto’s fashion district. Today, she is a successful jewellery designer, creating locally-made, ethically-sourced engagement rings and wedding bands. “I’m making 25-year anniversary bands for couples whose wedding and engagement rings I designed when I first started my business,” says Purdy. “In an industry like this, establishing trust and maintaining it over 25 years is pretty special. I’m lucky to have such loyal clients.”
Got a favourite gemstone? Most of us do. That’s why we asked notable retailers, designers, manufacturers, and other industry insiders what stone brings a special sparkle to their eye and why. We were surprised by some of the answers, and you’ll be, too.
Shelly Purdy has a story to tell. As one of eight designers—and the only Canadian—invited to participate in Rio Tinto’s ‘Diamonds with a Story’ initiative, Purdy’s trip to a diamond mine in the Great White North at the birth of the industry is a tale she is proud to share.
The sight of several silver and stone pendants of varied sizes and shapes hanging by their T-clasps proved too great a temptation to ignore. Slipping a handmade silver chain from a counter-top display, the client wraps it around her neck.
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