As the go-to metal for retailers during the lean years of the recession, silver helped entice clients into stores. Jewellers who had only worked in gold embraced it as a lower-cost substitute for the yellow metal.
John Azadian has a pretty clear vision of what he wants his brand, Di Donna, to be. Not only must it adhere to the 3 Bs—big, bold, and beautiful—but nothing in the 1000-piece collection should cost a consumer more than $250. The reason?