Tag Archives: Swatch Group

Birks partners with Frédérique Constant

Designing a watch for the world traveller may seem straightforward. There are a select group of cities common to most world timers. But when it came to designing an exclusive Frédérique Constant for Maison Birks, deciding what major Canadian cities would make the cut became a challenge. Specifically, would Toronto or Montreal represent the Eastern time zone.

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