For jewellery retailers across Canada and the United States, price comparisons by savvy consumers has created a race to the bottom for non-branded products like chains, diamond stud earrings, or garden-variety wedding bands.
According to the International Monetary Fund (IMF), China has the world’s fastest growing major economy at a rate averaging 10 per cent over the last 30 years. This statistic can be attributed to its large and inexpensive labour force, as well as its political system.
It’s no secret silver jewellery has had some preconceived notions in the past, especially when compared against its costly rival, gold. Maybe your customers still regard the yellow metal as the absolute high-end jewellery standard, something to be gifted for special occasions or handed down as a family heirloom.
Apel Camgozlu is okay being a ‘wedding crasher.’ Not in the sense he surreptitiously mingles among invited guests like Owen Wilson and Vince Vaughn did in the Hollywood flick of the same name. Instead, Apel has been known to hand-deliver wedding bands to his clients, even driving to Niagara Falls when a supplier failed to get a pair of rings to Toronto in time for the big day.