Daniel Freiberg knows the power of limited-edition watches. As sales director for Toronto’s Classic Creations, he spends the better part of his time at Baselworld scoping out the latest in luxury timepieces, paying special attention to these numbered pieces.
Rather than ‘asking’ whether a client would like to try on a watch, ‘invite’ them to slip it on their wrist. It’s a subtle difference in wording, but it helps emphasize the luxuriousness of both the product and the shopping experience.
Most teenage boys are keen on video games, MP3 players, and skateboards. So when watch retailer and aficionado Daniel Freiberg found himself discussing the ins and outs of a $5000 Bell & Ross timepiece with a 14-year-old, he couldn’t help but be just as enthused as the youngster.
Back in the late 1960s, a young man travelling through Europe decided to treat himself with a luxury watch. He paid roughly $600 for the Rolex Oyster Cosmograph Daytona. More than 30 years later, he brought the so-called ‘Paul Newman’ to Greg Aron of Toronto’s Knightsbridge Jewellery. It’s modern day worth? $100,000.
Cindy Livingston glides about the Guess/Gc booth, moving from case to case as she describes the main features of the lines’ newest watches. She has them down pat, and can elaborate effortlessly when asked about a certain design or why the choice of a particular material. Prices come just as easily to the president and chief executive officer (CEO) of Sequel, the brands’ worldwide distributor.