Tag Archives: luxury timepieces

Presentation is everything

Rather than ‘asking’ whether a client would like to try on a watch, ‘invite’ them to slip it on their wrist. It’s a subtle difference in wording, but it helps emphasize the luxuriousness of both the product and the shopping experience.

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BaselWorld 2012: Swiss watch industry poised for another record-breaking year

Cindy Livingston glides about the Guess/Gc booth, moving from case to case as she describes the main features of the lines’ newest watches. She has them down pat, and can elaborate effortlessly when asked about a certain design or why the choice of a particular material. Prices come just as easily to the president and chief executive officer (CEO) of Sequel, the brands’ worldwide distributor.

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