In response to the increase of lab-grown diamonds being marketed to Canadian consumers, the Canadian Jewellers Association (CJA) has released the CJA Guidelines to Advertising Lab Grown Diamonds (LGD).
The majority of customers have done most of their research and decision-making before ever stepping foot in a store. In fact, the very best leads (based off of closing rate) will come from the business website. Most jewellery businesses know this and have spent vast sums of time and money optimizing and promoting their website to accommodate the modern customer. Despite this, many still having trouble converting website visitors and instead depend heavily on factory … Continue reading Bridge the gap | How messaging can turn website visits into showroom visits