Men’s willingness to spend and high interest in fashion is fantastic for jewellery designers, manufacturers, and retailers alike. Alternative materials such as stainless steel are the perfect entry price point to make a fashion statement.
We don’t tend to think of men and jewels at the same time, except for the stereotype of the hesitant and terrified young man headed for a diamond seller, but men have accessorized with jewels for thousands of years.
Sam Mamane has no doubt he’s in the right industry. “Working in the field must have been part of my DNA,” he says. “Since starting my company, I have been passionate about crafting my own unique designs as a form of creative expression.”
As a jewellery designer, I have fantasies of going back in time to be employed in the court of a Renaissance prince or the palace of an Egyptian pharaoh or a Maharajah. Those were the days when men of power both commissioned and wore a wealth of jewellery that confirmed their status and success and, I think, for many, the pure joy of wearing beautiful pieces.
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