Three-quarters of all Canadians have a smartphone or mobile device. As you would expect, this radically impacts retail businesses. Shoppers use mobile devices to discover and research designers, brands, and products prior to making purchases.
Let’s face it, technology is constantly evolving and moving faster than the average retailer can keep up with. Every week, there are new solutions we can use to support our retail operations, and it can be an overwhelming challenge to know what to invest in and what will have the strongest return on investment (ROI).