As technology evolves, it is becoming increasingly difficult for small business owners to handle this component of their operation on their own. After all, your expertise, as retailers, lies in communicating with your customers and helping them find the right piece of jewellery or precious gemstone.
While the metaverse was among the hottest topics of conversation for 2022, the idea of a virtual world where people live, work, shop, and interact was a bit concerning for many in jewellery retail. Store owners were left wondering if brick-and-mortar shops would be around at all in the coming years, or if their businesses would be moved exclusively online. Despite the buzz, the answer, as we know it, is traditional retail is not going anywhere. Indeed, when it comes to purchasing jewellery in particular, plenty of shoppers continue to prefer a tactile, in-person approach.
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