The majority of customers have done most of their research and decision-making before ever stepping foot in a store. In fact, the very best leads (based off of closing rate) will come from the business website. Most jewellery businesses know this and have spent vast sums of time and money optimizing and promoting their website to accommodate the modern customer. Despite this, many still having trouble converting website visitors and instead depend heavily on factory … Continue reading Bridge the gap | How messaging can turn website visits into showroom visits
Using the 4Cs (colour, clarity, cut, and carat weight) to explain diamond pricing was developed by the Gemological Institute of America (GIA) in the 1950s. At that time, cloudy diamonds were considered ‘industrial-grade’ stones and were not set in jewellery.
Proactive public relations campaigns can have several advantages for your business, including reaching your target customer, building credibility, creating visibility, and ultimately, boosting your bottom line.