Tag: tips

Search to sold | Four tips on retailing from afar and reopening

May 20, 2020

Jewellery Business is featuring a NEW FREE webinar for the jewellery industry to help you improve and grow your business.

Bridge the gap | How messaging can turn website visits into showroom visits

September 24, 2019

The majority of customers have done most of their research and decision-making before ever stepping foot in a store. In fact, the very best leads (based off of closing rate) will come from the business website. Most jewellery businesses...

Diamond Evolution: Why the 4Cs is no longer an adequate pricing system

August 15, 2019

Using the 4Cs (colour, clarity, cut, and carat weight) to explain diamond pricing was developed by the Gemological Institute of America (GIA) in the 1950s. At that time, cloudy diamonds were considered ‘industrial-grade’ stones and were not set in jewellery.

Building a lasting impression: How personalization services can improve your business

August 14, 2019

Jewellery is almost always personal. As such, it’s only natural for your customers to expect a personalized shopping experience and product.

Breaking through: Tips, tricks, and hacks for bench jewellers

June 19, 2017

In a world where the bench jeweller is being nudged to the side by technology and mass production, we have to find hacks to help us work more efficiently and save money.

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