The majority of customers have done most of their research and decision-making before ever stepping foot in a store. In fact, the very best leads (based off of closing rate) will come from the business website. Most jewellery businesses know this and have spent vast sums of time and money optimizing and promoting their website to accommodate the modern customer. Despite this, many still having trouble converting website visitors and instead depend heavily on factory and third-party leads.
Bridge the gap | How messaging can turn website visits into showroom visits discusses how correctly messaging customers on the right channels can bridge the information gap and help your business convert website visitors into paying customers.
Key takeaways include:
• Which messaging channels jewellery businesses should focus on
• Ways to get more website traffic without increasing spend
• Best practices for training staff to use messaging correctly
• Proven ways to convert website visitors at a higher rate