The majority of customers have done most of their research and decision-making before ever stepping foot in a store. In fact, the very best leads (based off of closing rate) will come from the business website. Most jewellery businesses know this and have spent vast sums of time and money optimizing and promoting their website to accommodate the modern customer. Despite this, many still having trouble converting website visitors and instead depend heavily on factory … Continue reading Bridge the gap | How messaging can turn website visits into showroom visits
The world of blogging may seem daunting at the outset, but it can be an important business tool that yields long-term results, growing your customer base and establishing your business as an authority within the industry.
A new tool is available to help existing and prospective members of the trade find and access educational programs related to various parts of the industry. Launched by Jewelers Education Foundation (JEF), the Jewelers Education Portal is a collaboration between associations serving the jewellery, diamond, coloured stones, precious metal, and watch sectors.
Jewellery Business is pleased to announce the launch of our newly re-designed website. Finding the latest industry news—along with in-depth articles on the issues affecting jewellery retailers in Canada—has never been easier.
In the early days of the Internet, there was a land grab within Google search results pages where ranking for generic, high-volume keywords led to riches for some and left countless others scratching their heads.