Does a gemstone’s country of origin matter?

December 1, 2013

How often have you had a client carefully explain the ring they just bought has a Burmese ruby, or a Colombian emerald, Paraiba tourmaline, or Russian alexandrite?

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Going custom: The rush of fabrication

December 1, 2013

In a normal week, I am given four potential custom pieces for which to work up estimates. Typically, customers approve two out of the four projects. My job is to create them as best I can, while at the same time, being mindful of my customers' budgets.

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Is it time to add non-precious materials to your product mix?

December 1, 2013

It's that time of year when fine jewellers start to think about the coming buying season and complementing stock staples with new and emerging trends.

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Tech talk: Bringing technology into your sales pitch

December 1, 2013

My sister, Sharlane Letwin, is a professional retail jewellery sales associate. Yet, when asked what she does for a living, she answers, "I make small talk all day long." Sharlane is very charming, her sales numbers are high, and her employer invests in on-going training every year to keep...

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Quick-change artist: Colour-change stones rank high on collectors’ must-have lists

December 1, 2013

Coloured gems are gaining traction in haute couture goods, freeing designers to be more adventurous in their stone choices, particularly with high-ticket items.

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Hot stocking stuffers

October 1, 2013

The scramble to find the perfect gift with which to spoil a loved one is a task all too familiar to most of us. Who wants to fight the crowds and spend countless hours searching stores for the perfect bauble? Check out our picks to help make the season...

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What’s old is new again: The Great Gatsby effect

October 1, 2013

Vintage has once again become vogue, with the spotlight shining even brighter on art deco after the success of Baz Luhrmann's adaptation of The Great Gatsby.

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Canadian shows: A marketplace of must-haves

October 1, 2013

John Azadian is a busy man. Between visiting the overseas factories where his collections of Di Donna jewellery are made, and running the operation from his Montreal office, he is sometimes a little short on time.

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Toronto gem setter sets world record

September 13, 2013

Gerald Lewy is placing his bet on pink—pink diamonds, that is, and 5.13 carats of them to be exact.

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Creating the simple-minded customer

August 29, 2013

We close out this series on the four basic customer types by focusing on our main goal, which is that of creating the simple-minded customer. Every customer that you sell has the potential to eventually become one of these. What is a simple-minded customer, you ask?

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