Marketing

A brief history of jewellery marketing

May 3, 2019

The information super-highway has completely and irrevocably changed the way merchants, including jewellers, interact with their marketplace.

Report: How jewellers can win over generation Z

August 16, 2018

The question of how the next generation interacts with jewellery is at the heart of CIBJO’s newly released Marketing and Education Special Report.

Striking gold in the millennial jewellery market

May 1, 2018

Millennials and pirates have a lot in common. Typically, both are adventurous, dislike the elite—and deeply desire gold. Edahn Golan, an acclaimed jewellery industry analyst, notes millennials are spending more on jewellery than any other age group of late.

Seamless selling: Making the most of omnichannel

January 3, 2018

The industry is constantly evolving, and the best of modern retailers adapt quickly to the changes in the space. Right now, that means omnichannel.

Nouvo Mode appoints Thomas Sabo and Alex & Ani rep in Western Canada

September 12, 2017

Todd Wasylyshyn will be managing the Alberta and British Columbia territories of Thomas Sabo and Alex & Ani for Nouvo Mode.

Pandora releases new campaign inspiring women to ‘See the Wonderful’

September 1, 2017

Pandora has launched its new campaign, “DO See the Wonderful,” in conjunction with the brand’s new autumn collection. In a partnership with three photographers—Sandra Semburg, Liz Sunshine, and Meredith Jenks—the images aim to celebrate life’s everyday moments.

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Others

Marketing

Get the click: How to make your brand stand out on social media

A brief history of jewellery marketing

Report: How jewellers can win over generation Z

Striking gold in the millennial jewellery market

Seamless selling: Making the most of omnichannel

Nouvo Mode appoints Thomas Sabo and Alex & Ani rep in Western Canada

Pandora releases new campaign inspiring women to ‘See the Wonderful’

Popular Articles

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Marketing

Get the click: How to make your brand stand out on social media

A brief history of jewellery marketing

Report: How jewellers can win over generation Z

Striking gold in the millennial jewellery market

Seamless selling: Making the most of omnichannel

Nouvo Mode appoints Thomas Sabo and Alex & Ani rep in Western Canada

Pandora releases new campaign inspiring women to ‘See the Wonderful’

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