Tag: customer rapport

Opportunity knocks, so open the door!

February 2, 2024

The development of customer relationships is central to what is known as the Loyalty Ladder. This concept is like a romance: It starts as an infatuation (the first interaction or sale), which can lead to a type of courtship (repeat sales), then exclusivity (where your shop becomes top of mind for all their jewellery requirements), and, finally, a total...

Conversation starter: Increase your sales by building narrative

August 1, 2014

Although the luxury industry has slowly recovered following the 2008 U.S. housing crisis, lower retail prices combined with higher wholesale and supplier pricing is shrinking profit margins across Canada and the United States.

Ambiance matters: Ways you can take the sting out of diamond e-tailers

May 1, 2014

For Canada's independent jewellers and diamond suppliers, competing with online diamond giants can feel like a losing battle. It's the typical David and Goliath scenario, and as with the Bible story, all is not as it appears.

Generation gap: Learning to speak the language of millennials

August 1, 2013

As baby boomers head into retirement, we as jewellers must identify and attract the next generation of customers who will become our lifeline to continued success.

Changing your tune: How a different mindset can make all the difference

May 1, 2013

I love my job as a life and business coach. Why? One, it is rewarding to see my clients implement strategies allowing them to overcome challenges that would have at one time brought them to a complete halt. Two, I love when my clients express surprise at their ability and resourcefulness to succeed at their goal (when all along I knew they could do it).

A match made in heaven: How to marry your business with today’s bridal needs

May 1, 2013

Bridal has always been a solid staple in jewellery stores worldwide. Today, however, its success has become the essence of survival for many businesses struggling to manage adjustments within the luxury consumer market.

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Tag: customer rapport

Opportunity knocks, so open the door!

Conversation starter: Increase your sales by building narrative

Ambiance matters: Ways you can take the sting out of diamond e-tailers

Generation gap: Learning to speak the language of millennials

Changing your tune: How a different mindset can make all the difference

A match made in heaven: How to marry your business with today’s bridal needs

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Tag: customer rapport

Opportunity knocks, so open the door!

Conversation starter: Increase your sales by building narrative

Ambiance matters: Ways you can take the sting out of diamond e-tailers

Generation gap: Learning to speak the language of millennials

Changing your tune: How a different mindset can make all the difference

A match made in heaven: How to marry your business with today’s bridal needs

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