From rough to radiance: Understanding light performance
February 17, 2025
By Jay Mehta A layman’s perception of a natural diamond is a bright, sparkly, round object cut from a rough diamond. Few, however, understand the science behind diamonds and their enduring beauty. While the best sales associates have a solid grasp of the four Cs—carat, cut, clarity, and colour—many, even among the most experienced, may… Continue reading...