It was 18 months ago, 1:30 a.m. on a Saturday night. I just had a design breakthrough and did a little victory lap around my studio. After my moment of glee, I flopped back into my chair and stared down at my nails, ragged from a six-day marathon at the bench. My to-do list for Sunday was long: invoicing, preparing photos of my new work, a few hours of Photoshopping, updating my website, fixing my sandblaster, tending to my freelance advertising clients, and… oh yes, I have a family, too. I suddenly felt tired. Deflated.
Have you ever had a negative life experience open the door for you to discover a new reality? For the past several years, I have focused on helping others reconnect with the modern-day customer by conducting business founded on the core principles of trust, honesty, and integrity. In a twist of fate, I was given the opportunity to experience the negative effects of a company who conducted business the wrong way.
While well-intended to give consumers a better gauge by which to evaluate and select a diamond, the 4 Cs by themselves have become a propellant toward the commoditization and shrinking margins of these precious stones. Largely, this has happened through the relative availability of information on the Internet, the consumer perception that diamonds are plentiful and not rare, and the continued defensive practice too many jewellers employ of pinning their value proposition on a grading report that adds no real value to a diamond.
Three words grace the glass wall of Martin Bunting’s office: truth, transparency, and teamwork. As the recently appointed CEO of Calgary-based ammolite jewellery company, Korite, he is tasked with growing the brand in North America, Europe, and Asia. And he’s relying on truth, transparency, and teamwork to help him do that—or “move Korite to 2.0 from the 1.0 stage it was at,” as he puts it.
There is an unseen enemy in the world of retail that has led many sales professionals to disconnect from their customers, staff, and, worst of all, themselves. I’m referring to two-headed monster of selfishness and greed, which has worked silently over the years and led us to many of the issues we face in the world of retail today.
I want to share valuable insight into some of the best one-liners I use to help me connect with my customers, get them to relax, and to establish trust. It all goes back to my philosophy in Modern Day Selling on creating a showtime experience while selling your customer.
I am excited to start a new series on what I see is the proper way to build a large loyal and dedicated customer base. Over the course of the next several articles, I will share secrets to success that have made my selling career fun, easy, and effective.
Have you ever really thought deeply about the concept of closing a sale? For many sales associates, this part of the process can be very complicated and complex. In fact, it often is the toughest part of the sales presentation.
Last time, I shared some insight into examining your selling style and how to create one that is more effective with the modern day customer. To complement that topic, I’d now like to discuss a very important process that can help make you more efficient and effective in selling your customer: the importance of learning to manage your sales presentation.
Along our journey to discovering the modern day sales presentation, I have shared with you insights that have revolutionized my sales career. I hope the importance of seeing your sales presentation in a new light, re-establishing the bond of trust with your customer, and connecting with him or her, has resonated with you and impacted your sales career in a meaningful way.
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