So, are the glory days of JCK Las Vegas over? For many attendees, the answer to that question is still a resounding no.
“We hit the nail on the head by showing new styles. Our line thrives on repeat orders, but when our retailers see so many new items, it gets them reinvigorated,” says JB columnist Todd Wasylyshyn of Keith Jack Jewellery. “They responded by pledging more counter space to accommodate the new elements in our line.”
“This was our best show yet,” adds Traimer. “We had a great response, as we were a finalist in the JCK Jewelers’ Choice Awards with our Eden MeditationRing, which attracted a ton of buyers to our booth.”
For companies like United Precious Metal Refining, in fact, JCK has a key role to play in improving relationships with customers.
“We look at the show as a form of advertising,” says Dave Siminski, United’s vice-president of sales and marketing. “There’s so much focus on digital advertising these days, but I think e-mail is the wrong medium. Poor communication is an industry problem, and relying on texts and e-mails draws that out.”
“As I walked the show’s various neighbourhoods, I felt a sense of optimism, as well as anticipation for the move to Sands Expo and Convention Center in 2019,” adds Cullen Williams.