In an effort to increase sales in leading global markets, primarily the U.S., China, and India, De Beers has announced a plan to spend more than US$140 million on marketing. This is the company’s biggest spend since 2008.
At 150 years old, Canada has much to be proud of. Beyond its stunning and diverse landscapes, the wealth of our diverse natural resources are as great as the country is vast. The Canadian diamond industry marks just one of our national successes.