The impact of Amazon is more significant than ever before. However, if we examine how other businesses are addressing the changing landscape of retail sales, we find companies are focusing on basic ideas that have served true and strong as long as commerce has been part of human communities.
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Three-quarters of all Canadians have a smartphone or mobile device. As you would expect, this radically impacts retail businesses. Shoppers use mobile devices to discover and research designers, brands, and products prior to making purchases.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
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The __gads cookie, set by Google, is stored under DoubleClick domain and tracks the number of times users see an advert, measures the success of the campaign and calculates its revenue. This cookie can only be read from the domain they are set on and will not track any data while browsing through other sites.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites.
A variation of the _gat cookie set by Google Analytics and Google Tag Manager to allow website owners to track visitor behaviour and measure site performance. The pattern element in the name contains the unique identity number of the account or website it relates to.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.