The Natural Diamond Council (NDC), an organization focused on promoting mined diamonds in the global market, announced its first-ever celebrity campaign will feature upcoming ‘Bond girl,’ Ana de Armas.
Ensuring public trust in gems and jewellery is the goal of Gemological Institute of America’s (GIA’s) recent change to its lab-grown diamond reporting.
When it comes to building consumer relationships with young women, staying informed of and being vocal about social issues is invaluable for businesses.
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